top of page

Simple Ways to Promote Inclusion in Small Businesses


In today's diverse world, promoting inclusion in small businesses isn't just a goal—it's a business imperative. Inclusive workplaces foster a sense of belonging among employees and drive creativity, innovation, and business success. According to a study by McKinsey, companies with greater diversity are 35% more likely to outperform their less diverse counterparts. So, how can small businesses create a more inclusive environment? Here are some simple yet effective ways to get started.

The Importance of Inclusion

Imagine entering a workplace where everyone feels valued, respected, and empowered to bring their whole selves to work. This is the vision of an inclusive business. Inclusion isn't just about meeting quotas or ticking boxes—it's about creating a culture where employees feel they belong and can contribute to their fullest potential.

Building the Case for Inclusion

Why should small businesses prioritize inclusion? The benefits are clear. According to research by Deloitte, inclusive companies are twice as likely to meet or exceed financial targets, six times more likely to be innovative and agile, and eight times more likely to achieve better business outcomes. An inclusive workplace can attract top talent, reduce turnover, and enhance employee satisfaction. But how can small businesses promote inclusion effectively?

Key Strategies for Inclusion

  1. Educate and Train Employees

Start by educating your team about the importance of inclusion and diversity. Offer training sessions that address unconscious bias, cultural competence, and inclusive communication. According to a report by Glassdoor, 67% of job seekers consider workplace diversity an important factor when evaluating job offers. By investing in education, you not only foster a more inclusive environment but also attract diverse talent.

  1. Implement Inclusive Hiring Practices

Review your hiring processes to ensure they are inclusive. This includes writing inclusive job descriptions, using diverse interview panels, and implementing blind recruitment techniques to minimize bias. LinkedIn says companies with more diverse hiring practices are 1.7 times more likely to capture a new market. This can significantly boost your small business's growth and innovation.

  1. Promote a Culture of Open Communication

Encourage open dialogue among employees. Create safe spaces where team members can share their experiences and perspectives. Regularly seek feedback on how to improve inclusivity. A Gallup survey found that organizations with high employee engagement are 21% more profitable. Open communication fosters trust and engagement, leading to better business performance.

  1. Celebrate Differences

Recognize and celebrate your employees' diverse backgrounds and cultures. This can be through cultural events, awareness days, or simply acknowledging holidays. According to the Harvard Business Review, diverse companies are 70% more likely to capture new markets. Celebrating differences not only shows respect but also enhances creativity and problem-solving within your team.

  1. Provide Equal Opportunities for Growth

Ensure all employees have equal access to development opportunities, promotions, and leadership roles. Create mentorship programs that pair employees from diverse backgrounds with experienced mentors. According to a study by Catalyst, companies with more women in executive roles have a 34% higher total return to shareholders. Providing equal opportunities can significantly enhance your business's success and reputation.

  1. Establish Inclusive Policies

Develop and implement policies that support inclusion, such as flexible working arrangements, parental leave, and floating holidays. Ensure these policies are communicated clearly and enforced consistently. According to the Society for Human Resource Management (SHRM), inclusive policies can reduce turnover by up to 50%. Clear policies demonstrate your commitment to inclusion and create a supportive work environment.

Taking Action

Now is the time to take concrete steps towards promoting inclusion in your small business. Here’s a detailed plan to help you get started:

  1. Conduct an Inclusion Audit: Assess your workplace practices, policies, and culture. Identify areas where inclusion can be improved.

  1. Set Clear Goals: Define what inclusion means for your business and set measurable goals. For instance, aim to increase the diversity of your hiring pool by a certain percentage within a year.

  1. Create an Inclusion Task Force: Form a team of employees dedicated to driving your inclusion initiatives. This team can lead training sessions, organize events, and monitor progress.

  1. Invest in Training: Schedule regular sessions on unconscious bias, cultural competence, digital accessibility and inclusive communication. Ensure all employees, including leadership, participate.

  1. Revise Hiring Practices: Review job descriptions, interview processes, and selection criteria to eliminate bias. Consider implementing blind recruitment techniques and diverse interview panels.

  1. Foster Open Communication: Establish channels for employees to voice their opinions and experiences. Hold regular town hall meetings, surveys, and feedback sessions.

  1. Celebrate Diversity: Organize events and initiatives that celebrate the diverse backgrounds of your employees. Recognize cultural holidays and encourage the sharing of personal stories and traditions.

  1. Implement Policies and Monitor Progress: Introduce inclusive policies and consistently apply them. Regularly review and update these policies based on feedback and changing needs.

  1. Evaluate and Adjust: Continuously monitor the impact of your inclusion efforts. Collect data, track progress against your goals, and make adjustments as necessary.


Inclusion is not just a goal—it's imperative for business growth and success. By promoting inclusion, small businesses can unlock the full potential of their workforce, foster innovation, and achieve better financial outcomes. Creating an inclusive workplace requires dedication, effort, and a willingness to change. It involves re-evaluating existing practices, implementing new policies, and continuously seeking feedback and improvement.

Start with the steps outlined in this blog: conduct an inclusion audit, set clear goals, form a dedicated task force, invest in training, and revise your hiring practices. Foster open communication and celebrate the diversity within your team. Implement inclusive policies and ensure they are enforced consistently.

Remember, inclusion is a journey, not a destination. It requires ongoing commitment and adaptability. By taking these actions, you create a better workplace for your employees and set your business on a path to greater success. The benefits of an inclusive workplace are profound—higher employee engagement, better problem-solving, increased innovation, and improved financial performance.

Take the first step today. Assess your current practices, involve your team, and commit to fostering an inclusive environment. Your efforts will pay off through a stronger, more resilient, and more successful business.

2 views0 comments


bottom of page